London Master of Science in Global Marketing

 


Duration: 10 months (Part-Time)
Call: 6720 3333
Email: success@asm.edu.sg

University of Roehampton, London

University of Roehampton is located in London – one of the world’s most exciting, historic and culturally rich capitals. It boasts one of the largest global banking centres and the offices of more than three quarters of the top 500 global companies.

Over 175 Years of Proud Academic Tradition

The University of Roehampton, London has a proud history in higher education, stretching back 175 years. The University is set on London’s most beautiful parkland campus. Roehampton offers high-quality UK education experience to more than 10,000 students from 141 countries. Coupled with outstanding academic teaching staff and an ever-expanding network of overseas partner institutions and organizations, it provides a distinctive Global Education experience to over 10,000 students from 140 countries.

 

Roehampton Global Masters Programme

The University of Roehampton Masters programmes are globally available across London, France, Germany, Switzerland, Spain and Singapore.

 

Rankings and Accolades

      

University of Roehampton London is accredited by the Quality Assurance Agency for Higher Education (QAA), UK. These standards are the same for all programmes — whether delivered on campus or across its partnership in Europe, Asia and Singapore. This means you’ll receive the same standard of education as Roehampton students studying on campus and have the opportunity to join the graduation in London to celebrate your achievement.

The University is ranked across all major Rankings

  • Ranked No 1 Best Modern University in London (Complete University Guide 2018)
  • No 1 Most Research-Intensive Modern University in UK (Research Excellence Framework)

Programme Highlights

Powerful Combination of E-Marketing and Strategic Marketing

The Roehampton MSc Global Marketing provides you with essential expertise of contemporary marketing theory and practice, equipping you with the strategic and operational marketing skills needed to succeed. 

This programme has been designed with input from a panel of business advisors and successful business leaders to address the 21st century’s demand for market-focused professionals adept in the effective use of digital communications technologies. You will be introduced to the strategic, financial and operational context of management and to digital marketing strategies and the increasingly data-driven context in which business leaders operate. You will also learn how to leverage digital marketing and customer engagement strategies to achieve real impact on business objectives through marketing.

MSc Global Marketing is tailored to students with the ambition to become leaders and practitioners at the interface of marketing and corporate strategy. The programme benefits from our academic faculty’s leading research expertise and practitioner links

 

Programme Highlights

  • 9 Months (Part-time) London Master of Science in Global Human Resource Management
  • High-Quality Postgraduate programs recognised by UK chartered professional bodies
  • Ranked No 1 Modern University in London (The Complete University Guide 2018)
  • 100% coursework Focused with choice of Dissertation or Consultancy
  • Vibrant Alumni Community across Asia, Europe and UK
  • Flexible weekend classes tailored for busy executives and professionals
  • Blended Learning with online support and video recordings

 

Graduate Outcomes

Graduates from this programme are equipped with the knowledge and skills to work in brand management, digital marketing planning or strategic marketing management positions in large multinational corporations, government agencies, NGOs, SMEs operating globally or specialist marketing agencies.

Cutting Edge Curriculum

The Roehampton University London Master of Science in Global Marketing comprises of 7 modules plus a choice of Dissertation or Consultancy Project. This Part-Time MSc is designed to provide a competitive edge with strong emphasis on global marketing and digital transformation challenges.

Modules (7 Modules + Choice of Dissertation or Consultancy Project)

The programme comprise of 7 modules (140 credits) delivered on a modular basis Plus a choice of Consultancy Project or Dissertation (40 credits) designed to provide a competitive edge with a strong emphasis on global business issues.

The programme comprise of 7 modules (140 credits) delivered on a modular basis Plus a choice of Consultancy Project or Dissertation (40 credits) designed to provide a competitive edge with a strong emphasis on global business issues.

7 Core modules

  • E-MARKETING
  • STRATEGIC MARKETING
  • LEADERSHIP AND CHANGE MANAGEMENT
  • GLOBAL STRATEGIC MANAGEMENT
  • GLOBAL BRAND MANAGEMENT
  • BUSINESS RESEARCH METHODS
  • FINANCIAL PERFORMANCE MANAGEMENT

Plus choice of

  • CONSULTANCY PROJECT OR
  • DISSERTATION

 

Weekend Delivery Block

Designed for busy executives, this MSc is delivered on a modular basis, to allow students the focus on one module at a time with minimal disruption to their work and family commitment. Each module is delivered over 2 weekends (Sat & Sun; 9:00am – 5:30pm) of executive block classes with additional support online and video recording for class reviews and discussions.

Each candidate will be assessed based on experience, aptitude, potential and managerial skills.

 

Admission Criteria

Participants are expected to contribute to the class learning experiences in a cohort and peer learning environment. You will be assessed based on experience, aptitude, potential and managerial skills.

  • At least 21 years old and
  • A degree in any subject or an equivalent management or professional qualification (for example, in accountancy, nursing, engineering) with a minimum of 2 years’ relevant work or managerial experience; or
  • Mature candidates lacking one of the above academic qualifications above may be considered for entry (subjected to university approval) if s/he has held a senior managerial position over three years and is able to demonstrate the ability to fulfil the objectives of the programme and achieve the standards required.

 

How to Apply?

  • Completed Application Form with personal statement
  • Certified True Copies of all academic transcripts
  • A current professional resume
  • A copy of NRIC / Passport

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“We are changing faster than ever in today’s business environment, what works for us today might not work tomorrow. That is why it is extremely important for me to commit to learning, from the very best. And one of the best American universities you can go to, to learn about marketing has to be the City University of New York, CUNY.”

Patrick Liew
Chairman of HSR Property, CUNY Alumni